Introduction to Loyalty Cards

If you’re someone like myself whose wallet is now twice the size than it was when it was new (not because of the amount of cash of receipts), you may already be familiar with customer loyalty cards. To those who are not, allow me to give a brief description.

Customer loyalty cards are an approach to marketing based on strategic management. Most of the cards are issued by 3 main consumer categories: retail stores, supermarkets, as well as gas stations. However, recent innovations in loyalty cards are allowing manufacturers to issue them as well. Although each card from different companies offer different advantages, they all share a common goal: to gain and retain customers.

Though some may think that they’re card is just a piece of plastic, it’s much more than meets the eye. Customer loyalty cards have changed the lives of everyday consumers. How they shop, where they shop, and how much they spend are heavily impacted.

Are you a part of the 86% of the Canadian population who have a loyalty card?